Massindo Group
Who we are — 02

A family that grew into 2,500 — building the mattresses Indonesia sleeps on.

Heritage
Est. 1983
43
years building Indonesia's bedrooms

Founded in 1983 by Mr. and Mrs. William Massie.

Massindo Group began as a family business with a singular conviction — that better sleep means a better life. Today the company is led by Mr. Jeffri Massie as President Director and Mr. Jackson Massie as Group Director, supported by experienced professionals and over 2,500 staff.

Massindo Group has grown into one of Indonesia's leading sleep product manufacturers — with trusted brands serving families nationwide and reaching markets such as Singapore, Cambodia, and Australia.

24
Plants
2,500+
Staff
Mission

"To increase family quality of life in society."

To elevate the quality of life for families in our communities — by providing exceptional sleep products, being a partner of choice for sellers and suppliers, and being a great place to work for our people.

Milestones

Four decades, eight brands, every step intentional.

1983
Founded
Mr. & Mrs. William Massie start Massindo in Indonesia.
1995
Comforta launched
Massindo's flagship Indonesian brand born for the mainstream.
2000
Spring Air license
Exclusive Indonesian licensee for the Top 15 US brand.
2010
Therapedic license
Exclusive Indonesian licensee for the Top 10 US brand.
2014
Superfit launched
Value-segment sister brand to Comforta.
2016
Most Creative
SWA Magazine names Massindo Most Creative Company.
2024
iSleep & Sleep Spa launched
Mattress-in-a-box for a new generation, and a premium wellness line.
2025
PureFoam launched
Specialist foam division — cores, comfort layers, pillow systems.
Today
Across Indonesia
24 facilities, 2,500+ staff, 2,500+ retail partners.
Leadership

Led by family, for the next generation.

JM
President Director

Mr. Jeffri Massie

JM
Group Director

Mr. Jackson Massie

What guides us

Integrity, excellence, and the drive to keep improving.

01

Integrity

We build trust through honesty, responsibility, and commitment — in every product, partnership, and decision we make.

02

Excellence

We set high standards across our brands, people, and processes to deliver sleep products families can rely on.

03

Continuous improvement

We keep moving forward — learning, innovating, and improving the way we work to serve Indonesian families better.

Want to join a team of 2,500+ improving how Indonesia sleeps?

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