Massindo News

Massindo Group offers a new product – Super Fit

Jakarta, 8 Mei 2014 – in responding to the sleeping needs as well as to spoil their  customers in Indonesia, Massindo Group gave a surprise in the second quarter of 2014 by launching its newest mattress product, Superfit.

“One of the ways to fulfilling the market demand is by launching a new product.  Various surveys shown that many Indonesia people do not have a proper and comfort mattress due to the high pricing.  It is true, at present Massindo Group has mattress product for middle and high class.  To respond the market demand, we intentionally create Super Fit to fulfill the needs of middle and lower class,” said Witarsa Sugeng, Massindo’s Group Director foe western Indonesia.

Super Fit is designed with Massindo Group’s patented technology, Couple Comfort, a spring assembly system that is made vertical and parallel with human backbones. Its function is to balance the right and left side of the mattress so that it can handle the shock from couple’s movement when sleeping.

The price range of Super Fit is very affordable, at Rp 1.000.000 – Rp 2.000.000, but its quality is equal with other national brands.

Massindo Group is one of the biggest bedding companies in Indonesia with a 30-years of experience that know and understand the profile and character of its users. Therefore, they creates two Super Fit series to complement the body type of Indonesian people. These two types are Orthopedic dan Plush Top.

“Orthopedic is designed for customers that like to sleep on the hard mattress in order to keep their backbones ina good condition.  Plush Top is softer and comfortable hence it makes a better sleep quality.  As requested by the customers, Super Fit presents in three colours, white, red, and brown,” said Jackson Massie, Group Director of central and east Indonesia.

Super Fit is now available at the nearest furniture dealers in West and Central Java.  Next, It will be available in East Java, Sumatra, Sulawesi dan and other part of Indonesia.

“We hope that Super Fit will be well accepted, popular and demanded by the customer at the entry level because of its superfine quality, and affordable price.  Moreover, it is expected that the sales of Massindo Group’s mattress will increase 30%,” said Witarsa.

About MASSINDO GROUP

Massindo Group is a bedding company established in 1983. The quality of the brands under Massindo Group has been proven and trusted by the entire communities in Indonesia.  Those brands are MySide, Spring Air, Therapedic, Comforta, and Protect A Bed.

The clear evidence of the existence of Massindo Group in leading industrial market in bedding industry is these awards, The Best Bedding, The Best Bedding Design and The Best Bedding Comfort in The Most Preferred Brand 2011 dan 2012.  In 2012, Massindo Group successfully brought home 2 awards on The Best Innovation in Marketing and The Best in Experiential Marketing.

In 2013, Massindo Group through its Comforta brand took four awards at once as The Best Bedding Design, The Best Bedding Comfort, The Best Healthy Mattress and The Most Preferred  Brand 2013.  In 2014, Comforta also awarded with 2014 Master Brand from Makassar Terkini magazine and 2014 iDEA Rumah Award (Kompas Gramedia Group).

Not only that, Massindo Group was also awarded with  REBI (Rekor Bisnis – Indonesia business record) as the first bedding company that has the most active dealers.  To date, Massindo Grou present in 15 major cities in Indonesia with 13 factories dan 2 distribution warehouse such as in Medan, Pekanbaru, Jakarta, Bandung, Semarang, Surabaya, Samarinda, Denpasar, Makassar, Kendari, Palu, Gorontalo, Manado, Kotamobagu, and Ternate.


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