Massindo News

Comforta Successfully Received Master Brand 2014

  • 28th March 201428/03/14
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Comforta successfully received Master Brand 2014 from Makassar Terkini Magazine on the 13th of March, 2014 at the Grand Clarion Hotel & Convention, Makassar. This prestigious event has made Comforta one of the strongest brand in the eyes of the South Sulawesi consumers.

This Master Brand Award was given to Comforta based on the research that was done by the Makassar Research. This institution focueses on marketing and social research field which means that the result obtained was truly based on real statistic data in the field. The research result was based on the survey taken by 1000 respondents in Makassar and it brought Comforta to have the highest index value of 27,6%, beating other mattress brands in Makassar. Comforta managed to receive Master Brand Award 2014 based on 5 assessment categories: Top of Mind, Last Used, Most Recommended, Most Satisfaction and Future Intention.

This market research result is made as an evaluation to maintain Comforta as a growing and moving- forward brand that is able to compete with other mattress brands in the community.

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