Massindo News

COMFORTA Achieve The Most Preferred Brand in 2011 for Bedding Category

  • 23rd December 201323/12/13
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MARKETING, Jakarta- Recently, Comforta spring bed crowned as the Most Preferred Brand in 2011 for the Bedding category by Home Star tabloid.

This award is given to Comforta spring bed, which absolutely chosen by the Home Star tabloid readers through a questionnaire that was circulated for 3 consecutive months.

Jeffri Massie, President Director of PT.MASSINDO INTERNATIONAL, as the producer of Comforta spring bed in Indonesia expressed his excitement with this award. According to him, Star Home Tabloid is one of the pioneers tabloid of furniture and building materials in Indonesia. With a tabloid target readers that primarily 58% of them are women with social status A and B, aged 25-45 years, as well as experience today their circulations are reached 125,000 exemplar and covers the entire territory of Indonesia, it is proved that Comfortais a well received by the community.

“We are very pleased to get this award, this award is directly chosen by the readers. We are also very proud to be coupled in parallel with other big brands are also getting this award, such as KIA Ceramics, LG Electronics, Philips Lighting, Cement Mortar Utama and others, “said Massie Jeffriat the award ceremony which took place on Wednesday (12/10), in Jakarta.

Comforta as anational brand of spring bed has been trusted by millions of people in Indonesia. This brand is manufactured and marketed by Massindo GROUP, which has been experienced for more than 25 years in Indonesia. Until now, Comforta has distributed the product to almost all provinces in Indonesia through various plant locations and distribution network. As a local brand that originally comes from Indonesia, Comforta also trusted by consumers in Australia, Japan, New Macedonia and the Philippines. Various network of three, four and five star hotels also trust our product to give consumers a sleeping comfort. (Harry Tanoso / MARKETING Magazine)

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