Massindo News

Massindo Group Wins Two Awards at Marketing Award Event

  • 23rd December 201323/12/13
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Protect A Bed continue to contribute new achievements for PT Massindo International (Massindo Group). More recently, won an award from the Marketing Award event in 2012 organized by Marketing Magazine. In the event that took place on Tuesday (30/10) in Balai Sarbini, Jakarta, Massindo Group successfully bringing two awards as the Best Innovation in Marketing and The Best in Experiential Marketing.

The two predicate, given directly by Darmadi Durianto as Master Management Lecturer of Institute of Business and Information Indonesia (MM-IBIII) and Anang Ghozali, Deputy Chief Editor of Marketing Magazine to Jeffri Massie as President Director of Massindo Group and Witarsa Sugeng as Director Massindo Group. With this award, confirms that Protect A Bed appear as a brand that is now beginning to dominate the mattress protector market in Indonesia.

“The award is given in the Marketing Award event, becoming a pride for our company especially for the brand Protect A Bed. With this award, indicating that we have to keep working hard to maintain the existence of Protect A Bed in Indonesian market of course by continuing to maneuver in marketing in order to continue increasing brand awareness in community. Not only that, the product innovation both in terms of quality and quantity will continue to improve,” said Jeffri Massie, President Director of Massindo Group.

Protect A Bed is a US licensed product that has been launched since 1980 ago. Protect A Bed is the only mattress protector that features waterproof and anti-mite allergy. Products up to now, has sold more than 10 million pieces in 27 countries including Indonesia, under the control Massindo Group is now beginning to become market leader in mattress protector industry.

“Protect A Bed entered Indonesia since four years ago. The producers in the United States trust our company to become an official distributor in Indonesia. Apparently, since the first is present in Indonesia, Protect A Bed has been able to make thousands of eye glance this product and this award is proof that good quality of Protect A Bed products,” continued Witarsa Sugeng, Director of Massindo Group.

Massindo Group’s success in the realm of bedding industry is quite admirable, efforts to increase brand awareness and educate the market is done with variety of marketing activities such as conducting events or furniture expo. In various promos, Massindo Group often invites consumers to come to feel the comfort of its products. This is what makes Massindo Group’s customer loyalty is relatively high.

Up to this time, Massindo Group appeared as bedding company that has the most active dealers, which is approximately 1000 dealers. Companies that had stood since 1983 already has 14 branch offices in various provinces in Indonesia, among others: Jakarta, Bandung, Surabaya, Denpasar, Semarang, Samarinda, Makassar, Palu, Kotamobagu, Gorontalo, Manado, and Ternate.

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