Massindo News

Mattresses Made in Bekasi, Best International Products

  • 23rd December 201323/12/13
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JAKARTA, KOMPAS.com – Who says Indonesian-made products less competitive with foreign-made? Just needed a clear consistency and standardization to ensure the quality of products made in the country able to compete with foreign products.

Euphoria type of Spring Air which was awarded “Product of the Year 2013″ from Spring Air International. This award is given after a series of good assessment of quality and appearance of mattresses which is produced in Bekasi, West Java.

“Having noted and studied every product produced by the licensee, we determined that one Spring Air mattress in Indonesia with Euphoria brand as ‘Product of the Year’. Euphoria from Indonesia is an international standard product that we set will be available worldwide,” said Chief Operating Officer Spring Air International Eric Spitzer to Kompas.com, in Jakarta, Friday (06/07/2013).

In Indonesia, licensees Spring Air is Massindo Group. They concentrate production activities in Bekasi area. In addition to producing, the company also has license to market Spring Air mattress in Indonesia.

According to President Director of Massindo Group Jeffri Massie, it makes the products in accordance with the standards established by Spring Air International Inc., based in the United States.

“Quality control strictly maintained. They also monitor from its headquarters in Boston. In addition, we also market Spring Air to needs of domestic and international markets. So, they are very interested in the Spring Water standards application which is produced here,” said Jeffri.

Spring Air mattresses made in Bekasi has a smooth surface with synthetic leather display as the result of high-tech processing. The mattress consists of two parts, namely the comfort and support. Comfort part consists of Euro Top, seven zones of Innergetic Latex, and Sensible Foam. While the support consists of five zones; Support Pro Balance Coil and Foam Encased Performance Edge.

Per components of Euphoria mattress made entirely of solid steel. This mattress can last for 10 up to 15 years. No wonder if the product is priced at Rp 14 million per unit is comparable with the durability and comfort. The best selling products in Indonesia can be obtained in 20 showrooms and in 300 stores located in 15 cities across Indonesia.

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