Massindo News

Indonesia’s Biggest Sleep Center Opens in Surabaya

  • 26th September 201426/09/14
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Surabaya, December 2, 2016 – Massindo Group inaugurated its fifth Sleep Center in Surabaya, which was also the 24th outlet in Indonesia. The mattress and sleeping accessories showroom that carry Spring Air, Therapedic, Comforta, and Protect-A-Bed products is located in Sungkono Business Park I Suite 5 – 6. Jl. Abdul Wahab Siamin, Dukuh Pakis. Surabaya, East Java.


“This Sleep Center aims to accommodate the public’s increasingly high interest to purchase high-quality mattress and accessories. Every mattress offered in Sleep Center is a mattress that has the best support and comfort. As reflected in Sleep Center’s logo, the dots represent our spine in good posture while the feathers describe the comfortable shopping experience we have to offer the customers. Situated in Sungkono Business Park, the fifth Sleep Center outlet offers the most wide-ranging product selection thanks to the addition of hospitality corner. In this corner, we feature hospitality product lines from Spring Air, Therapedic, and Comforta. For the first time in Indonesia, a bedding retail store is equipped with a hospitality corner. This way, the hospitality operators around East Java and Bali could easily access and have the firsthand experience on our mattress collection.” explained Jackson Massie, Group Director of Massindo Group of Central and Eastern Indonesia.


To set itself apart from the rest of the competition, SLEEPcenter is tailored as a mattress showroom that features “One-Stop Shopping” concept. Customers could expect a full suite of mattress collection, ranging from a more affordable option to premium grade.  The mattress line-ups available in Sleep Center comprise of one local brand and three international brands that have been widely recognized across Indonesia. The brands are Comforta, Spring Air, Therapedic, and Protect-A-Bed.


Extensive portfolio aside, the main advantage of our SLEEPcenter is that we provide a Spring Air product with SmartComfort feature. The mattress allows consumers to individually adjust the level of firmness of their mattresses according to their body profile and sleeping habit. Comes equipped with up to 16 different level of firmness, the customers will never make mistakes in purchasing their mattresses anymore.” Budi Kusmawardi, Regional Director of Massindo Group of West Region explained.


In addition, our SLEEPcenter outlet has Sleep Consultants that are highly experienced not only in terms of sales and customer service, but also well-informed on sleeping-related matters. Design-wise, customers could definitely indulge in one-of-a-kind shopping experience in our SLEEPcenter since it combines five elements: See, Touch, Feel, Smell, and Taste.


To keep customers engaged and satisfied every time, SLEEPcenter always strives to provide best offers. In addition to monthly special promo, SLEEPcenter also partners with several banks and leasing companies to facilitate easier transactions.


Moreover, SLEEPcenter also provides installment option and various additional discounts. SLEEPcenter also regularly gives exclusive surprise promo for its loyal customers.


Currently, SLEEPcenter has serves customers in major cities across Indonesia. Among them are in Jakarta (Central Park Mall, Plaza Semanggi, Lippo Mall Kemang, Pluit Village, Baywalk Mall Green Bay Pluit, Taman Anggrek Mall, Emporium Mall, and Mall Artha Gading). For Medan region, the outlet is available at Center Point Mall while in Surabaya; they are located in Grand City Mall, Jl. Mayjend. Sungkono, Tunjungan Plaza 4, Supermall Pakuwon, and Sungkono Business Park. As for Sulawesi region, the outlets are situated in Manado (Manado Town Square 2 & 3, Jl. Dr. Soetomo), Ternate (Mall Jatiland), Palu (Jl. Wolter Monginsidi), and Gorontalo (Jl. Haji Agus Salim).


Starting 2017, SLEEPcenter plans to implement licencing system in order to expand the presence and availability of SLEEPcenter in cities throughout Indonesia and thus, making it more convenient for the shoppers to access quality mattresses in SLEEPcenter.

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